Environmental Marketing

Barber, N., Deale, C. and Goodman, R. (2011) Sustainability in the Hospitality Business Curriculum: A Pilot Study of Perspectives from Three Groups of Stakeholders. Journal of Hospitality and Tourism Education

Barber, N., Deale, C. and Taylor, C. (2011). Environmental Wine Packaging: Marketing toward Consumer Lifestyle. International Journal of Revenue Management.

Barber, N. (forthcoming 2011). Wine Consumers Purchase Intention for Environmentally Friendly Wine. International Journal of Hospitality and Tourism Administration.

Barber, N. (2010). Green” Wine Packaging: Targeting Environmental Consumers. International Journal of Wine Business Research.

Barber, N., Taylor, C and Deale, C. (2010) Wine Tourism, Environmental Concerns and Purchase Intention. Journal of Travel and Tourism Marketing.

Barber, N., Taylor, C. and Strick, S. (2010). Selective Marketing to Environmentally Concerned Wine Consumers: A Case For Location, Gender and Age. Journal of Consumer Marketing,

Product Packaging

Barber, N., Taylor, C. and Dodd, T. (2009). Twisting Tradition: Consumers’ Perceptions of Alternative Closures. Journal of Food Products Marketing. 

Barber, N. and Almanza, B. (2006). Influence of Wine Packaging on Consumers’ Decision to Purchase. Journal of Foodservice Business Research. 

Consumer Marketing

Bishop, M. and Barber, N. (forthcoming 2012). A Market Segmentation Approach To Esteem And Efficacy In Information Search. Journal of Consumer Marketing .

Barber, N. Kuo, P. Bishop, M. and Goodman, R. (forthcoming 2012). Measuring psychographics to assess purchase intention and willingness to pay. Journal of Consumer Marketing.

Barber, N and Taylor, C. (2010). Smaller Wine Region Brand Equity: A Case for Consumer Values and Location. Journal of Brand Management.

Barber, N., Dodd, T. and Kolyesnikova, N. (2009). Gender Differences in Information Search: Implications for Retailing. Journal of Consumer Marketing.

Barber, N. (2009). Wine Consumers Information Search: Gender Differences and Implications for the Hospitality Industry. Tourism and Hospitality Research.

Barber, N., Dodd, T.  (2009). The mediating effect of self-confidence on knowledge during a consumer’s decision to purchase. FIU Hospitality Review.

Barber, N., Donovan, J, and Dodd, T. (2008). Differences in Tourism Marketing Strategies Between Wineries Based Upon Size or Location. Journal of Travel and Tourism Marketing.

Food Service

Barber, N., Goodman, R. and Goh, B. (2011). Restaurant customers repeat patronage: A service quality concern. International Journal of Hospitality Management.