Consumer Marketing

Barber, N. and Scarcelli, J. Socialization agents in today’s technology driven society: Comparing Generations X and Y by gender. Psychology and Marketing

Barber, N. and Deale, C. Sustainability: What Matters to Students, Educators, and Hospitality and Tourism Professionals? Journal of Travel and Tourism Education..

Barber, N. Barth, S. and Kim, Y. Festival Tourism: How Important is Recycling to Attendees? Journal of Hospitality Tourism Research.

 Barber, N. and Bishop, M (September 2011). What, Me Worry? The Effects of Self-Esteem on Information Source Selection. Journal of Marketing Theory and Practice.

 Taylor, C., Deale, C. and Barber, N. (August 2011). Wine education and changing Preferences: A follow-up study. Journal of Wine Marketing.

 Aliouche, H, Barber, N. and Goodman, R. (May 2011). Lodging Executives’ Sentiment as an Economic Indicator, Cornell Quarterly